Instantly recolor your products with AI

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A grid showing a sofa recolored into 6 different colors while still reserving every other detail

How product recolor works?

Upload image & generate studio shot

Start by uploading your product image, we’ll first generate a studio shot for your image to refine it before you can recolor it.

Upload image & generate studio shot

Now tap on recolor

Blend instantly creates a unique poster tailored to your prompt. You can regenerate if you don’t like the result

Now tap on recolor

Select a color & describe

Pick a sample color and describe exactly which part of the product you want to recolor.

Select a color & describe

Save or regenerate

Blend automatically detects the target area and creates a realistic recolored product image in seconds.

Save or regenerate

Generate product variations faster

Instantly create multiple recolored versions for product listings, ads, catalogs, and social media campaigns. Extremely useful for handcrafted products and other made to order products that you know can be made with any color the user wants. Skipping making them in advance just to show that variant to the user.

Recolored lamps and clothing

Skip expensive re-shoots, save big

Create new product color variants digitally without manufacturing samples or organizing multiple photoshoots. Avoid all the extra time shooting and taking all the versions of your inventory along with to the shoots.

A bag with different colors

Experiment with new colorways

Test different product colors, packaging styles, and branding concepts before production using AI-powered recoloring. Same design can be printed on to different colored tees? Perfect way to showcase the color contrast so that users can pick the best. Want to see how your product looks like in a different color? Perfect way to do so.

Recolor tshirt differently

Improve product conversions

Show customers every available color option with realistic product images that improve shopping confidence and increase conversions. Same style, same structure.

Recolor shoes

Frequently asked questions

Product Recolor is an AI-powered feature in blend that lets you instantly change the color of products in your photos without needing a new photoshoot. Upload an image, select a color, and generate realistic product variations in seconds.