The Chinese New Year is a big festival that attracts buyers worldwide. It celebrates the beginning of a new year on the traditional lunisolar and solar Chinese calendar. Not only in China but this festival is also celebrated all over the world, especially in East Asia like Korea, Singapore, Malaysia, and the Philippines for two long weeks, making it a great opportunity for driving e-commerce sales.

What To Sell On Chinese New Year

Since it is an Asian Festival, sentimental and traditional items make a good profit. Create a checklist beforehand to avoid any unnecessary delay during the sale. Let’s see what sells most at this festival.

1. Items With Red Color

The color red is the color of happiness and prosperity in Chinese culture. The streets are decorated with red colored decorations, the buildings are painted red and people wear red during Chinese New Year and Chinese weddings. You can highlight your red-colored products for this occasion. Also, don’t shy away and cover your website with red to add to the experience.

Chinese New Year Sales | Color
Red is the color of prosperity

2. Lanterns

The Chinese Spring Festival ends on the 15th day with the Lantern Festival, also celebrated as Chinese Valentine’s Day. So fill up your inventory with paper lanterns, red candles, and Valentine’s Day goodies like couple shirts, matching shoes, flavored chocolates, and matching accessories.

Chinese New Year Sales | Lanterns
Lanterns carry the common folks’ wishes to the heavens

3. Clothes

In Asian beliefs, the Ghost Of Poverty lurks in ragged and old clothes so during this time people buy new clothes and gift them to ward off evil. Therefore, new clothes make a high conversion boost in this festival.

Chinese New Year Sales | Clothes
New clothes bring good luck and wealth

4. Tea

As we all know Tea originated in China back in 2737 BC and holds a traditional role in Chinese culture, it is also a gifting item during the Spring Festival.

Chinese New Year Sales | Tea
Traditional Chinese tea is delicious

5. Firecrackers

Firecrackers are one of the items that are fired all over the world on any happy occasion and The Lunar New Year is no exception. Varieties of firecrackers, big or small, loud or beautiful are sold throughout the festival.

Chinese New Year Sales | Firecrackers
People go to watch Firecrakers Show

6. Fruits

The most common fruits that are gifted to loved ones and sold are oranges, kumquats, tangerines, and pomelos. So stock up on these.

Chinese New Year Sales | Fruits
Tangerine is one of the common fruits

7. Zodiac Theme

The Chinese Zodiac is very different from the universal zodiac. Unlike the latter, the Chinese Zodiac consists of 12 animals namely, Rat, Ox, Tiger, Rabbit, Dragon Snake, Horse, Goat, Monkey, Rooster, Dog, and Pig which comes in a 12 years cycle. Each year represents each Zodiac Animal. 2023 is the Year Of Rabbit, so use it to decorate your shop and your products.

Chinese New Year Sales | Chinese Zodiac Animal Rabbit
2023 is the Year Of Rabbit

8. Micallaneous

Apart from all the above-mentioned items, you can also sell red packets, traditional clothes and hats, home appliances, stationery items, home decor, traditional paintings, calligraphy, “Luck And Happiness” paper door decorations, and Chinese couplets. But make sure to incorporate red as it symbolizes luck, joy, and happiness.

Where To Sell

Even though people from all over the world participate in this grand festival sale, the Asian online marketplaces are the more active during this time. Create a seller account on Shopee, Lelong, Lazada, and Aliexpress if you haven’t already and boost profit. Happy Selling and Happy New Year!


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