Why is Engagement so Important
Valentine’s Day, is a time during which companies see a massive boost in their profits. That is because festivals often include sales being offered by different organisations as well as a people to buy gifts for their loved ones.
Having a strong social media engagement is important as it helps you to build a strong relationship between your brand and potential customers. If customers are attracted by the posts created by your firm, they are more likely to share it to more people and spread it through word of mouth thus, increasing brand loyalty.
Having good social media engagement can also help customers view your brand favourably as they can view how the company interacts with customers who may have complaints or queries.
According to this report conducted by Microsoft, an estimated 66% of people between the ages of 18-54 view brands more favourably if they respond to customer service requests on social media.
How Do I Improve the Engagement of My Posts?
There are several ways in which you can try and increase social media engagement for Valentine’s Week.
Store Design Makeover
Valentine’s Day, like most special occasions, can be a great time to alter your website and make it look more in line to the occasion. You can create banners or special logos that all symbolise love. You can also include specially made graphics with specific colour palettes. Tools like Blend can help you in creating the best social media graphics and product photos that will suit your enterprise the best.
Think Beyond Romance
While Valentine’s Day is definitely a celebration of romance, it doesn’t solely have to be focussed on that. You can take love in a broader sense and campaign to families and friends. You can even target pet owners and create products that help them show their love for their pets.
Show your Customers some Love
Offer loyalty programmes to regular customers. You could offer them extra points for the purchases they make during Valentine’s Week, you can gift them free Valentine’s themed gifts with each purchase, reduce shipping costs or offer free home deliveries during the holiday period. Making customers feel important and valued will make them appreciate your brand a lot more.
Get Creative with Hashtags
While coming up with a good hashtag can be a little challenging, it can be very rewarding if you do create one. Great hashtags can help customers get involved in your marketing process by sharing the hashtag on their social media pages.
Use an eclectic mix of generic and niche hashtags to broaden your reach, while reaching specific audiences.
Promote Friendly Competitions
Contests and sweepstakes are great ways of ensuring that your customer base is directly engaging with your company as well as increasing awareness about who you are and what services you provide. Data shows that new campaigns acquire a 34% audience increase on average and that 1/3 of contest entrants sign up to receive email updates from brands and partners.
Don’t Forget about SEO
Other than these promotional ideas, an important way to ensure that you are receiving internet traffic is Search Engine Optimization or SEO for short. It is the practice of increasing the quantity and quality of traffic to your website through organic search results.
The better your brand’s SEO, the higher visibility your business will have online, which will in turn, bring in more customers.
Some important features of having great SEO is to have content that is interesting and captivating to audiences as well as having the right keywords so that when customers search for their requirements, the online traffic is directed to your website.
Use the Blend App to spruce up your Valentine’s posts, product photos and SEO
These Valentine’s Week tips will ensure you get better traffic and in turn, higher conversions during one of the biggest events of the year – when everyone is under a pressure to spend more and gift.
However, you can elevate your store even further by using an online Product Photo Editor like Blend, to ensure your product photos and descriptions capture significant attention, while ensuring full SEO.
With Blend, you can –
- Remove and subsequently edit backgrounds from your product images
- Have many AI-powered props and stickers to choose from, to edit your perfect backdrop
- Push your images directly to social media like Instagram and Pinterest, or e-commerce platforms like Shopify, Etsy, eBay, Poshmark or Depop
You can join the Seller Academy with resources to help sellers and entrepreneurs step up their game on e-commerce marketplaces — with 200k+ users and counting, it’s a great place to collaborate.